Google and Apple Could Be the Future of Sports Broadcasting

It is amazing to look back on the past and reflect on the humble beginnings the broadcasting and distribution of American sports.  Would you believe me if I were to say that sports were meant to lure audiences to buy televisions rather than sell advertising?  Or that a single sponsor could support an entire property?  […]

Barclays Center Will Host Hospitality Events at USC’s LA Memorial Coliseum

It seems natural that the two entertainment capitals of the world would be coming together to enhance one another is each of their respective geographical locations.  Brooklyn, the city that never sleeps, and the city of Angels or Los Angeles have sprouted a new, natural business relationship.   Barclays Center has agreed to terms with […]

Technologies to Enhance the Sports Fan’s In-Game Experience

For today’s sports fan, there are countless options for potential activities and ways of spending leisure time.  With the advancement of technologies, more specifically broadcasting and the clarity of televisions, many opt out of purchasing game tickets and stay home.  Well, it is time for the stadium managers to fight back and offer a similar […]

Matt Kemp Brings Joy To One of His Biggest Fans

It could very well be the last memory of his life.  Joshua Jones, a 19 year-old from Tracy, California, who is suffering from inoperable tumors in his spine and has been given 90 days to live.  The young man was in attendance at AT&T Park as his favorite team, the Los Angeles Dodgers, took on their […]

Athletes Look Toward Mobile Apps and Other Technology for Development of their Brand

As we continue to enter into a new era of marketing and the means of delivering content continues to change, athletes are looking for appropriate platforms to promote themselves cultivating their image and brand.  Social media followings of talented athletes from various sports, including Cristiano Ronaldo, Lionel Messi and Kobe Bryant are top celebrities according […]

Santa Clara San Francisco 49ers Stadium To Be Named Levi’s Stadium

The San Francisco 49ers have found their naming rights sponsor for the Santa Clara Stadium scheduled to open in 2014.  The $1.2 billion dollar stadium will now be referred to as Levi’s Stadium joining two prominent, iconic Bay Area brands together as one.  Clothing outfit Levi Strauss & Co. announced today at their headquarters that […]

Colin Kaepernick Stays Busy This Off-Season

In a span of six months, Colin Kaepernick’s brand and celebrity status has exploded, propelling him into near super-stardom   In the NFL and all professional sports, athletes are reminded to remain prepared for any scenario and their own opportunity to take the bull by the horns and perform to the highest of their ability.  Week 10 […]